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Right-wing populist communication of the party AfD on TikTok: To what extend does the AfD use TikTok as part of its communication to win over young voters?

Classen, Kalkidan; Kollmer, Anna; Schlage, Malte
In: The Dynamics of Digital Influence: Communication Trends in Business, Politics and Activism, Leipzig, 2024, 100-122
Abstract: This study focuses on the right-wing populist communication of the party "Alternative für Deutschland" (AfD) on TikTok because of the party's increasing popularity and social media presence. The theoretical foundations are provided by framing theory and the theory of right-wing populism. The study raises the question of the extent to which the AfD uses TikTok in its communication to win over young voters. The research leading question is answered by three research questions that deal with the content, linguistic and audiovisual means and the adaptation of the platform rules. This study draws o ... more
Topics: politische Rechte | politische Kommunikation | Populismus | Soziale Medien | Wahlkampf | Meinungsbildung
Document type: Sammelwerksbeitrag
Database: SSOAR - Social Science Open Access Repository

Cite

Classen, Kalkidan, Kollmer, Anna, Schlage, Malte, Schöpflin, Alicia, Winkler, Jessica, & Witerspan, Hannes (2024). Right-wing populist communication of the party AfD on TikTok: To what extend does the AfD use TikTok as part of its communication to win over young voters?. In: The Dynamics of Digital Influence: Communication Trends in Business, Politics and Activism, Leipzig, 2024, 100-122. urn:nbn:de:0168-ssoar-94713-2.

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