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Research data

Does online fundraising increase charitable giving? A nationwide field experiment on Facebook - replication materials

Adena, Maja; Hager, Anselm
WZB - Berlin Social Science Center. Data File Version 1.0.0, https://doi.org/10.7802/2674
Abstract: Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue and frequency for Save the Children and other charities by postal code. Our georandomized design circumvented many difficulties inherent in studies based on click-through data, especially substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency t ... more
Availability: Restricted Access
Subject area: [Wirtschaftswissenschaften [=] Mikroökonomik]
Topics: charitable giving | field experiments | fundraising | social media | competition | Charity | Field research | Experiment | Fundraising | Social network | Competition | fundraising | field research | experiment | social network | competition

Methodology

Date(s) of Data Collection: 2017; 2017
Geographic coverage: Germany / DE
Sampling Procedure: Non-probability Sample - Respondent-assisted Sample
Temporal Research Design: cross-section
Mode of Data Collection: Field/Intervention experiment

Bibliographic information

Primärforschende, Institution: Adena, Maja; Wissenschaftszentrum Berlin für Sozialforschung | Hager, Anselm; Humboldt-Universität zu Berlin
Publication year: 2024
DOI: 10.7802/2674
Study number: SDN-10.7802-2674
Contributor, Institution, Role: [Save the children (Datenproduzent/in) [=] Betterplace (Datenproduzent/in) [=] Aktion Deutschland hilft (Datenproduzent/in)]
Publisher: WZB - Berlin Social Science Center

Versions

Current Version: 1.0.0, https://doi.org/10.7802/2674

Reference publications

Publications: Adena, Maja, & Hager, Anselm (forthcoming). Does online fundraising increase charitable giving? A nationwide field experiment on Facebook. Management Science.

Cite

Adena, Maja, & Hager, Anselm (2024). Does online fundraising increase charitable giving? A nationwide field experiment on Facebook - replication materials. WZB - Berlin Social Science Center. Data File Version 1.0.0, https://doi.org/10.7802/2674.

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