Consumer Survey (May 1967)
GESIS Data Archive, Cologne. ZA0303 Data file Version 1.0.0, https://doi.org/10.4232/1.0303
Abstract: Multi-topic survey from the field of market research.
Topics: price development; income development; shopping habits;
commercial radio; commercial television; discount certificates; keeping
a housekeeping book; purchase plans; attitude to the introduction of
color television; possession of a television set; use of various means
of transport; smoking habits; attitude to the EEC; judgement on
Berlin´s situation; party preference; use of media; reading intensity.
Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; professional position;
emp ... more Methodology
Date(s) of Data Collection: 05.1967
Geographic coverage: Berlin (DE-BE), West Berlin
Universe: Age: 16 and older.
Number of Units: 600
Sampling Procedure: Multi-stage random sample
Mode of Data Collection: Oral interview with standardized questionnaire
Data Collector: Institut fuer Markt- und Verbrauchsforschung, FU Berlin
Analysis System(s): -
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication year: 1968
DOI: 10.4232/1.0303
Study number: ZA0303
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0303
Version history: ... more Study group: GESIS Community Data |
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