Reader Analysis 1954
GESIS Data Archive, Cologne. ZA1482 Data file Version 1.0.0, https://doi.org/10.4232/1.1482
Abstract: Quantitative recording of reading habits.
Topics: magazines and picture magazines read; frequency of reading;
magazine subscription club; social class; possession of durable
economic goods; type of residential building; residential status;
satisfaction with residence as well as interest in change of residence
or one´s own home; knowledge of a doctor with mutual trust; condition
of health.
Demography: age (classified); sex; marital status; number of children;
religious denomination; school education; occupational position;
employment; income; size of household; city size; state; refugee
statu ... more Methodology
Date(s) of Data Collection: 04.1954 - 06.1954
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: Persons between the ages of 16 to 79 years
Number of Units: 13258
Sampling Procedure: Multi-stage stratified random sample Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: Institut fuer Demoskopie, Allensbach;
DIVO, Frankfurt
Analysis System(s): SPSS
Number of Variables: 296
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Arbeitsgemeinschaft Leseranalyse, Frankfurt
Publication year: 1986
DOI: 10.4232/1.1482
Study number: ZA1482
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.1482
Version history: ... more Reference publications
Publications: Arbeitsgemeinschaft Leseranalyse:
Die Zeitschriftenleser 1954.
Frankfurt: Selbstverlag 1954.
Study group: Leseranalyse / Media-Analyse |
show all hits of the groupMedia use of the population. Level of awareness and frequency of use of newspapers & magazines, television habits and attention to advertising television and radio.
"Media-Analyse: Pressemedien - Langfristdaten (Version 2.0)" is available through here.
"Media-Analyse: Radio - Langfristdaten" is available through here.GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
