Media Analysis (MA 87, Print Media)
GESIS Data Archive, Cologne. ZA1619 Data file Version 1.0.0, https://doi.org/10.4232/1.1619
Abstract: Media usage of the population in 1986.
The main focus of this survey part is on a detailed recording of the
print media, while information on the radio media were recorded more
summarily.
Topics: frequency of conducting selected leisure activities; use of
radio and television; detailed determination of familiarity and
frequency of use of newspapers, magazines as well as inserts with radio
and television schedules; subscriptions to newspapers and magazines;
number of magazines subscribed to; knowledge and use of reading
circles; subscription to reading circle; place of reading publications
f ... more Methodology
Date(s) of Data Collection: 11.1985 - 12.1986
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: The German residential population in private households 14 years old and older
Number of Units: 18718
Sampling Procedure: Multi-stage stratified random sample (ADM mastersample) Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: GFM-GETAS, Hamburg;
IFAK, Taunusstein;
INFRATEST, Munich;
MARPLAN, Offenbach;
MEDIA-MARKT ANALYSEN and CONTEST-CENSUS, Frankfurt;
SAMPLE, Moelln;
GfK Fernsehforschung, Nuernberg
Analysis System(s): -
Number of Variables: 2188
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Arbeitsgemeinschaft Media-Analyse, Frankfurt | - Media-Micro-Census, Frankfurt
Publication year: 1987
DOI: 10.4232/1.1619
Study number: ZA1619
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.1619
Version history: ... more Reference publications
Publications: Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.):
Media-Analyse 1987.
Frankfurt: Selbstverlag 1987.
Study group: Leseranalyse / Media-Analyse |
show all hits of the groupMedia use of the population. Level of awareness and frequency of use of newspapers & magazines, television habits and attention to advertising television and radio.
"Media-Analyse: Pressemedien - Langfristdaten (Version 2.0)" is available through here.
"Media-Analyse: Radio - Langfristdaten" is available through here.GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
