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Research data

Typology of Desires 1987

BURDA Marktforschung, Offenburg
GESIS Data Archive, Cologne. ZA1621 Data file Version 1.0.0, https://doi.org/10.4232/1.1621
Abstract: Attitudes to consumption, media usage and possession of economic goods. Quantitative recording of consumer habits. Topics: The content of the study is identical to that of ZA Study No. 1570. Beyond this attitudes to various aspects of society, occupation and personal life were surveyed in the form of a scale, such as e.g. achievement and work orientation, moral concepts, acceptance of technology, political and social commitment as well as family. Demography: age; sex; marital status; school education; vocational training; occupation years without training; occupational position; employment; ... more
Topics: Leisure, tourism and sport | Social behaviour and attitudes | Media | Income, property and investment/saving | Consumption and consumer behaviour | Housing

Methodology

Date(s) of Data Collection: 01.1987 - 03.1987
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: German-speaking persons 14 years old and older living in private households
Number of Units: 8113
Sampling Procedure: Multi-stage stratified random sample (ADM mastersample)
Mode of Data Collection: Oral and written survey with standardized questionnaire
Data Collector: BASIS RESEARCH, Frankfurt am Main; Contest-Census, Frankfurt am Main
Analysis System(s): SPSS
Number of Variables: -
Notes: Further investigations from the series ´Typology of Desires´ are archived under the ZA Study Nos. 1087 (1980), 1161 (1981), 1570 (1984) and 1571 (1986).

Bibliographic information

Principal Investigator/ Authoring Entity, Institution: - BURDA Marktforschung, Offenburg
Publication year: 1987
DOI: 10.4232/1.1621
Study number: ZA1621
Publisher: GESIS Data Archive

Versions

Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.1621
Version history: ... more

Reference publications

Publications: BURDA (Hrsg.): Typologie der Wünsche 1987. Offenburg: Burda 1987. (Methodenbeschreibung und Codeplan sowie Tabellenband)
Study group:
Typologie der Wünsche | show all hits of the group
Attitudes to consumption, media usage and possession of economic goods. Quantitative recording of consumer habits.

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Cite:

BURDA Marktforschung, Offenburg (1987). Typology of Desires 1987. GESIS Data Archive, Cologne. ZA1621 Data file Version 1.0.0, https://doi.org/10.4232/1.1621.

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