Media Analysis (MA 89, Print Media)
GESIS Data Archive, Cologne. ZA1783 Data file Version 1.0.0, https://doi.org/10.4232/1.1783
Abstract: Media usage of the population in 1988.
The main focus of this part of the survey is on a detailed recording
of the use of print media while information on radio media was gathered
more in summary.
The content of this media analysis is identical to the investigation
described under ZA Study No. 1619.
Methodology
Date(s) of Data Collection: 06.1987 - 03.1989
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: The German residential population in private households 14 years old and older
Number of Units: 22062
Sampling Procedure: Multi-stage stratified random sample (ADM mastersample) Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: BASIS RESEARCH, Frankfurt am Main;
GFM-GETAS, Hamburg;
IFAK, Taunusstein;
INFRATEST, Muenchen;
MARPLAN, Offenbach;
MEDIA-MARKT ANALYSEN und CONTEST-CENSUS, Frankfurt am Main
Analysis System(s): SPSS
Number of Variables: 3416
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Arbeitsgemeinschaft Media-Analyse, Frankfurt | - Media-Micro-Census, Frankfurt
Publication year: 1989
DOI: 10.4232/1.1783
Study number: ZA1783
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.1783
Version history: ... more Reference publications
Publications: Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.):
Media-Analyse 1989.
Frankfurt: Selbstverlag 1989.
Study group: Leseranalyse / Media-Analyse |
show all hits of the groupMedia use of the population. Level of awareness and frequency of use of newspapers & magazines, television habits and attention to advertising television and radio.
"Media-Analyse: Pressemedien - Langfristdaten (Version 2.0)" is available through here.
"Media-Analyse: Radio - Langfristdaten" is available through here.GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
