Name: Typologie der Wünsche 1990 (DDR)
Published: 2010-04-13
License: https://www.gesis.org/en/institute/data-usage-terms

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Research data

Typology of Desires 1990 (GDR)

BURDA Marktforschung, Offenburg

GESIS Data Archive, Cologne. ZA1952 Data file Version 1.0.0, https://doi.org/10.4232/1.1952

Abstract: 1. Consumer inclination, media usage and possession of economic goods. 2. Recording of consumer habits. Topics: 1. Consumer inclination, media usage and possession of economic goods: personal demands on life; frequency and type of vacation trips; length of vacation and areas visited; means of transport used and accompanying persons on the vacation trip; destinations for short trips; type of lodging; month of trip; vacation type; use of various means of transport for short trips; detailed recording of the frequency of reading of magazines and watching television (media usage); recepti ... more

Methodology

Date(s) of Data Collection: 06.1990 - 07.1990

Geographic coverage: German Democratic Republic (1949-1990) (DDDE), GDR incl. East Berlin

Universe: German-speaking persons 14 years old and older living in private households

Number of Units: 1950

Sampling Procedure:
Multi-stage stratified random sample

Mode of Data Collection:
Oral survey with standardized questionnaire

Data Collector: EMNID, Bielefeld; USUMA, Ost-Berlin; GFM/GETAS, Hamburg

Analysis System(s): -

Number of Variables: -

Notes: A comparable, but not in all questions identical survey was conducted in the same year in the Federal Republic. It can be found under ZA Study No. 1951. Further investigations from the series ´Typology of Desires´ are archived under the ZA Study Nos. 1087 (1980), 1161 (1981), 1570 (1984), 1571 (1986), 1621 (1987) and 1826 (1989).

Bibliographic information

Principal Investigator/ Authoring Entity, Institution: - BURDA Marktforschung, Offenburg

Publication year: 1991

DOI: 10.4232/1.1952

Study number: ZA1952

Publisher: GESIS Data Archive

Versions

Current Version:
1.0.0, 2010-04-13, https://doi.org/10.4232/1.1952

Version history: ... more

Reference publications

Publications: BURDA (Hrsg.): Typologie der Wünsche 1990 (DDR): Methodenbeschreibung und Codeplan. Offenburg: BURDA 1990.

Study group:
Typologie der Wünsche | show all hits of the group
Attitudes to consumption, media usage and possession of economic goods. Quantitative recording of consumer habits.

GESIS Community Data | show all hits of the group
GESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more

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BURDA Marktforschung, Offenburg (1991). Typology of Desires 1990 (GDR). GESIS Data Archive, Cologne. ZA1952 Data file Version 1.0.0, https://doi.org/10.4232/1.1952.

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