Media Analysis (MA 93, Electronic Media)
GESIS Data Archive, Cologne. ZA2356 Data file Version 1.0.0, https://doi.org/10.4232/1.2356
Abstract: Media usage of the population. The main focus of this survey part is on
the detailed recording of electronic media, while information on the
print media and daily newspapers were surveyed more briefly. Topics:
demographic characteristics of respondent; possession of drivers
license; respondent himself drives a car; car radio with automatic
radio traffic service report; number of cars available for private
trips; number of private cars with car radio available to household;
possession of a telephone; possession of durable household goods;
number, type and features of the most frequently and sec ... more Methodology
Date(s) of Data Collection: 09.1992 - 03.1993
Geographic coverage: Germany (DE)
Universe: German residential population in private households 14 years old and older
Number of Units: 34471
Sampling Procedure: Multi-stage stratified random sample (ADM mastersample) Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: BASISRESEARCH, Frankfurt;
GFM-GETAS, Hamburg;
IFAK, Taunusstein;
MARPLAN, Offenbach;
GfK Medienforschung, Nuernberg;
INFRATEST, Muenchen
Analysis System(s): -
Number of Variables: 11462
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Arbeitsgemeinschaft Media-Analyse, Frankfurt | - Media-Micro-Census, Frankfurt
Publication year: 1993
DOI: 10.4232/1.2356
Study number: ZA2356
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.2356
Version history: ... more Reference publications
Publications: Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.):
Media-Analyse 1993.
Frankfurt: Selbstverlag 1993.
Study group: Leseranalyse / Media-Analyse |
show all hits of the groupMedia use of the population. Level of awareness and frequency of use of newspapers & magazines, television habits and attention to advertising television and radio.
"Media-Analyse: Pressemedien - Langfristdaten (Version 2.0)" is available through here.
"Media-Analyse: Radio - Langfristdaten" is available through here.GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
