Media Analysis (MA 94, Electronic Media)
GESIS Data Archive, Cologne. ZA2502 Data file Version 1.0.0, https://doi.org/10.4232/1.2502
Abstract: Media usage of the population. The main focus of this part of the
survey is on detailed recording of electronic media, while information
on the print media and daily newspapers were surveyed more summarily.
Topics: Demographic characteristics of respondent; possession of
drivers license; respondent himself drives a car; car radio with
automatic radio traffic service report; number of cars available for
private trips; number of private cars with car radio available to
household; possession of a telephone; possession of durable household
goods; number, type and features of the most frequently an ... more Methodology
Date(s) of Data Collection: 04.1993 - 02.1994
Geographic coverage: Germany (DE)
Universe: German residential population in private households 14 years old and older
Number of Units: 50955
Sampling Procedure: Multi-stage stratified random sample (ADM mastersample) Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: BASISRESEARCH, Frankfurt;
GFM-GETAS, Hamburg;
IFAK, Taunusstein;
MARPLAN, Offenbach;
MEDIA MARKT ANALYSEN, Frankfurt;
SAMPLE INSTITUT, Moelln
GfK Medienforschung, Nuernberg;
INFRATEST, Muenchen
Analysis System(s): -
Number of Variables: 12451
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Arbeitsgemeinschaft Media-Analyse, Frankfurt | - Media-Micro-Census, Frankfurt
Publication year: 1994
DOI: 10.4232/1.2502
Study number: ZA2502
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.2502
Version history: ... more Reference publications
Publications: Arbeitsgemeinschaft Media-Analyse; Media-Micro-Census (Hrsg.):
Media-Analyse 1994.
Frankfurt: Selbstverlag 1994.
Study group: Leseranalyse / Media-Analyse |
show all hits of the groupMedia use of the population. Level of awareness and frequency of use of newspapers & magazines, television habits and attention to advertising television and radio.
"Media-Analyse: Pressemedien - Langfristdaten (Version 2.0)" is available through here.
"Media-Analyse: Radio - Langfristdaten" is available through here.GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
