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Research data

Media Analysis (MA 95, Electronic Media)

Arbeitsgemeinschaft Media-Analyse, Frankfurt; Media-Micro-Census, Frankfurt
GESIS Data Archive, Cologne. ZA2628 Data file Version 1.0.0, https://doi.org/10.4232/1.2628
Abstract: The study series ´Media Analyse´ is an annual, systematic survey of media usage among the German population which is conducted by ´Arbeitsgemeinschaft für Media-Analyse (AGMA)“. AGMA includes popular consumer media, advertising agencies and various advertising companies. A random sample is surveyed annually in a personal interview about their media use. The present study from 1995 focuses on the use of electronic media and particularly on television consumption.
Topics: Leisure, tourism and sport | Time use | Media | Information technology

Methodology

Date(s) of Data Collection: 1995
Number of Units: 44226
Analysis System(s): -
Number of Variables: -

Bibliographic information

Principal Investigator/ Authoring Entity, Institution: - Arbeitsgemeinschaft Media-Analyse, Frankfurt | - Media-Micro-Census, Frankfurt
Publication year: 1995
DOI: 10.4232/1.2628
Study number: ZA2628
Publisher: GESIS Data Archive

Versions

Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.2628
Version history: ... more
Study group:
Leseranalyse / Media-Analyse | show all hits of the group
Media use of the population. Level of awareness and frequency of use of newspapers & magazines, television habits and attention to advertising television and radio.

"Media-Analyse: Pressemedien - Langfristdaten (Version 2.0)" is available through here.
"Media-Analyse: Radio - Langfristdaten" is available through here.

GESIS Community Data | show all hits of the group
GESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more

Cite:

Arbeitsgemeinschaft Media-Analyse, Frankfurt, & Media-Micro-Census, Frankfurt (1995). Media Analysis (MA 95, Electronic Media). GESIS Data Archive, Cologne. ZA2628 Data file Version 1.0.0, https://doi.org/10.4232/1.2628.

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