Research data

Mass Communication 1970-1985

GESIS Data Archive, Cologne. ZA2821 Data file Version 1.0.0, https://doi.org/10.4232/1.2821
Abstract: 1. Media-technical equipment of household and media usage habits, extent of print media and electronic media. 2. leisure time and communication activities. Topics: 1. media: number of television sets and color television sets in household as well as devices equiped with remote control and teletext; possession of videorecorder, camcorder, video games and 8-mm camera, record player, tape recorder, cassette recorder and Walkman; number of radios in household; opportunity to receive FM frequencies; opportunity to receive first, second as well as third TV program and foreign TV programs; frequency ... more

Methodology

Date(s) of Data Collection: 04.1970 - 10.1985
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: German citizens 14 years old and older and living in private households
Number of Units: 8060
Sampling Procedure: Multi-stage stratified random sample
Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: Infratest, Muenchen
Analysis System(s): SPSS, Stata
Number of Variables: 2473
Notes: the data set contains selected data from four surveys conducted in 1970, 1974, 1980 and 1985. Not all of the questions listed above were surveyed every year. The series of these mass communication studies is archived under ZA Study Nos. 2821-2825.

Bibliographic information

Principal Investigator/ Authoring Entity, Institution: - ARD, Frankfurt | - ZDF, Mainz
Publication year: 1995
DOI: 10.4232/1.2821
Study number: ZA2821
Publisher: GESIS Data Archive

Versions

Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.2821
Version history: ... more

Reference publications

Publications: Berg, Klaus; Kiefer, Marie-Luise (Hrsg.): Massenkommunikation III: Eine Langzeitstudie zur Mediennutzung und Medienbewertung 1964-1985. Frankfurt a. M., Berlin: Alfred Metzner Verlag 1987. (Schriftenreihe Media Perspektiven Bd. 9) | Berg, Klaus; Kiefer, Marie-Luise (Hrsg.): Massenkommunikation II: Eine Langzeitstudie zur Mediennutzung und Medie ... more
Study group:
Massenkommunikation | show all hits of the group
Media-technical equipment of household and media usage habits, extent of print media and electronic media; leisure time and communication activities.

GESIS Community Data | show all hits of the group
GESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more

Cite:

ARD, Frankfurt, & ZDF, Mainz (1995). Mass Communication 1970-1985. GESIS Data Archive, Cologne. ZA2821 Data file Version 1.0.0, https://doi.org/10.4232/1.2821.

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