Research data

Elementary School and Advertising (Principals)

GESIS Data Archive, Cologne. ZA2862 Data file Version 1.0.0, https://doi.org/10.4232/1.2862
Abstract: Infrastructure and surroundings of the elementary school as well as meal selections and the school´s dealing with visits of salesmen. Sponsoring in school. Topics: state; number of classes of the 1st and 4th grades as well as respective number of schoolchildren; participation of the school in any kind of experiments; number of female and male home-room teachers of the 1st to 4th grade; additional occupation as home-room teacher; accomodation of the elementary school together with other school forms; school offerings; school supporters; number of residents; business structure, structure of the ... more

Methodology

Date(s) of Data Collection: 03.1995 - 07.1995
Geographic coverage: Bavaria (DE-BY) | Brandenburg (DE-BB)
Universe: Headmasters
Number of Units: 296
Sampling Procedure: • Probability: Simple random; sample of principals of 200 elementary schools in Bavaria and 150 schools in Brandenburg
Temporal Research Design: Cross-section
Analysis Unit: Individual
Mode of Data Collection: • Self-administered questionnaire: Paper; Mail survey
Data Collector: ZUMA, Mannheim; Deutsches Jugendinstitut (DJI), Muenchen
Analysis System(s): -
Kind of Data: Numeric
Number of Variables: 162
Notes: Survey unit: principals###

Bibliographic information

Principal Investigator/ Authoring Entity, Institution: Feil, Christine - Deutsches Jugendinstitut (DJI), München
Publication year: 1997
DOI: 10.4232/1.2862
Study number: ZA2862
Contributor, Institution, Role: GESIS - Distributor | GESIS - HostingInstitution
Publisher: GESIS Data Archive

Versions

Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.2862
Version history: ... more

Reference publications

Publications: DJI (Hrsg.): Werbepädagogik in der Grundschule: Eine repräsentative Befragung von Lehrerinnen und Lehrern in Bayern und Brandenburg. Opladen: Leske + Budrich 1997. | Beisenherz, Gerhard; Furtner-Kallmünzer, Maria: Grundschule und Werbung: Eine Befragung von Lehrkräften in Bayern und Brandenburg. In: DJI-Bulletin, Heft 41, Juli 1997.
Study group:
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Cite:

Feil, Christine (1997). Elementary School and Advertising (Principals). GESIS Data Archive, Cologne. ZA2862 Data file Version 1.0.0, https://doi.org/10.4232/1.2862.

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