GESIS Leibniz-Institut für Sozialwissenschaften: Homepage aufrufen
Research data

The Untold Story of Multi-mode (Online and Mail) Consumer Panels

McCutcheon, Allan
GESIS Data Archive, Cologne. ZA5655 Data file Version 1.0.0, https://doi.org/10.4232/1.12046
Abstract: Topics: assigned contact type; incentivized and non-incentivized mail and phone groups; overall incentivized and non-incentivized groups; recruitment assignment groups; all members survivals in days, and in months; status (event active or attrited); mode of recruitment (mail or phone); total number of surveys assigned since being a member; total number of surveys completed since being a member; survey completion rate; average number of surveys assigned per month during their stay; average number of surveys completed per month; number of thank-you or retention cards sent during their stay; numb ... more
Topics: SCIENCE AND TECHNOLOGY

Methodology

Date(s) of Data Collection: 08.03.2007 - 31.12.2009
Geographic coverage: United States of America (US)
Universe: Members of mixed-mode panels
Number of Units: 2042
Sampling Procedure: Probability Sample
Mode of Data Collection: Aggregation
Data Collector: The Gallup Organization, Washington, D.C.
Analysis System(s): SPSS, Stata
Number of Variables: 44

Bibliographic information

Principal Investigator/ Authoring Entity, Institution: McCutcheon, Allan - University of Nebraska-Lincoln
Publication year: 2014
DOI: 10.4232/1.12046
Study number: ZA5655
Publisher: GESIS Data Archive

Versions

Current Version: 1.0.0, 2014-09-15, https://doi.org/10.4232/1.12046
Version history: ... more
Study group:
Online Panel Research (Publ.) | show all hits of the group
Some of the studies listed below have been used in the following publication: Mario Callegaro et al. (Eds.), Online Panel Research: A Data Quality Perspective, John Wiley & Sons; Auflage: 1. Auflage (23. Mai 2014)

GESIS Community Data | show all hits of the group
GESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more

Cite:

McCutcheon, Allan (2014). The Untold Story of Multi-mode (Online and Mail) Consumer Panels. GESIS Data Archive, Cologne. ZA5655 Data file Version 1.0.0, https://doi.org/10.4232/1.12046.

Download