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How to Collect Search Trend Data from Google
Version: 1.0
Provider: GESIS Guides to Digital Behavioral Data (DBD)
Abstract: This guide provides a practical introduction to collecting aggregated search trend data from Google. Google Trends offers access to real-time and historical search query volumes, reflecting public interest and attention across various topics, regions, and time frames. The guide covers essential features such as selecting appropriate keywords and comparing trend indices. We focus on Google, because of its overwhelming market share in many coun- tries including Germany.
This guide is intended for social science researchers with basic knowledge of data analysis with Python or R, and an interest i ... more
Topics: data collection | web scraping | search engine data | platform data | Google Trends | Google Search | Google Search tools
Citation: Ahnert, G., & Wagner, C. (2025). How to Collect Search Trend Data from Google. (GESIS Guides to Digital Behavioral Data, 15). Cologne: GESIS – Leibniz Institute for the Social Sciences.
Entry in the subject portal: GESIS Guides
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