Research data

The Parties and Their Leadership

GESIS Data Archive, Cologne. ZA0011 Data file Version 1.0.0, https://doi.org/10.4232/1.0011
Abstract: Attitudes and degree of information of the population regarding the parties, their policies and leadership. Topics: Assessments of respondent on the East-West relationship and economic future; assignment of advertising slogans and statements to the parties; perceived differences between the parties; suspected relationship between occupational groups and party preference; image of the parties as well as the politicians Adenauer, Brandt and Mende (semantic differential); degree of familiarity of politicians (sample pictures); character traits held generally desireable for politicians; party on ... more

Methodology

Date(s) of Data Collection: 1960
Geographic coverage: Germany (DE), FRG without West Berlin
Universe: Age: 20 and older
Number of Units: 499
Sampling Procedure: Quota sample
Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: INTERMARKET, Duesseldorf
Analysis System(s): -
Number of Variables: 121
Notes: A four-fold split questionnaire was used. As sample pictures in determining the degree of familiarity of the politicians four different series were presented alternatively (each with a fourth of the respondents). The politicians were presented in the series: A, friendly and looking their best; B, concerned; C, relaxed; and D not looking their ... more

Bibliographic information

Principal Investigator/ Authoring Entity, Institution: - INTERMARKET, Düsseldorf
Publication year: 1966
DOI: 10.4232/1.0011
Study number: ZA0011
Publisher: GESIS Data Archive

Versions

Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0011
Version history: ... more
Study group:
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