The Name-Brand Article in the Judgement of the Consumer (August 1958)
GESIS Data Archive, Cologne. ZA0101 Data file Version 1.0.0, https://doi.org/10.4232/1.0101
Abstract: The position of the term ´name-brand article´ in the consciousness of
the public.
Topics: judgement on name-brand articles in comparison with other
products; degree of familiarity of brand names; characteristics of
name-brand articles; brand awareness; shopping habits; shopping by the
children; comparison of manufacturer brand and trade name.
Demography: state; city size; refugee status; religious denomination;
sex; age (classified); school education; vocational training;
employment; company size; occupation; income (classified); size of
household; composition of household; memberships; ma ... more Methodology
Date(s) of Data Collection: 08.1958 - 09.1958
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: Respondents 16 years old and older
Number of Units: 2032
Sampling Procedure: Quota sample
Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: Institut fuer Demoskopie, Allensbach
Analysis System(s): -
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Institut für Demoskopie, Allensbach
Publication year: 1964
DOI: 10.4232/1.0101
Study number: ZA0101
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0101
Version history: ... more Reference publications
Publications: Noelle, Elisabeth; Schmidtchen, Gerhard; Ludwig, Hertha; Schneller, Hans:
Der Markenartikel im Urteil der Verbraucher: Eine sozialpsychologische Untersuchung.
Allensbach: Institut für Demoskopie 1959
Study group: GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
