Products and People (Germany)
GESIS Data Archive, Cologne. ZA0122 Data file Version 1.0.0, https://doi.org/10.4232/1.0122
Abstract: Furnishing households with consumer goods and quality evaluation of
different products from various countries.
Topics: Possession, brand and acquisition year of durable consumer and
household goods; possession of music instruments, savings accounts,
shares, life insurance policies and pets; use of cosmetics articles;
drink and nutrition habits; smoking, cooking and reading habits;
leisure activities; views about the youth and raising children;
evaluation of the economic situation; knowledge and ideas about other
countries; attraction of other countries; national autostereotypes and
heteroste ... more Methodology
Date(s) of Data Collection: 01.1963 - 02.1963
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: Age: 21 and older.
Number of Units: 1926
Sampling Procedure: Stratified random sample
Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: Institut fuer Demoskopie, Allensbach
Analysis System(s): -
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Reader's Digest, London | - Institut für Demoskopie, Allensbach
Publication year: 1964
DOI: 10.4232/1.0122
Study number: ZA0122
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0122
Version history: ... more Reference publications
Publications: Das Beste (Hrsg.):
Sieben-Länder-Untersuchung: Eine vergleichbare Marktuntersuchung in Belgien, Frankreich, Großbritannien, Holland, Italien, Luxemburg und der Bundesrepublik Deutschland.
Stuttgart-Bad Cannstatt: Dr. Cantz´sche Druckerei 1963
Study group: GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
