Reader Analysis 1963
GESIS Data Archive, Cologne. ZA0259 Data file Version 1.0.0, https://doi.org/10.4232/1.0259
Abstract: Quantitative recording of reading habits.
Topics: Magazines and picture magazines read; frequency of reading;
place of reading; purchase of magazines; magazine subscription club;
reading daily newspapers; perceived advertising on radio and
television; characteristics of accumulating capital; use of cosmetics
articles by men and women; making one´s own clothes; possession of
drivers license; preferred leisure activity; going to the movies;
smoking habits.
Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; employment; income;
household in ... more Methodology
Date(s) of Data Collection: 05.1962 - 02.1963
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: Age: 14-70.
Number of Units: 12164
Sampling Procedure: Multi-stage random sample
Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: DIVO, Frankfurt;
INFRATEST, Munich
Analysis System(s): SPSS, Stata
Number of Variables: 330
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Arbeitsgemeinschaft Leseranalyse, Essen
Publication year: 1963
DOI: 10.4232/1.0259
Study number: ZA0259
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0259
Version history: ... more Reference publications
Publications: Arbeitsgemeinschaft Leseranalyse (Hrsg.):
Die Zeitschriftenleser 1963.
Essen: Selbstverlag 1963
Study group: Leseranalyse / Media-Analyse |
show all hits of the groupMedia use of the population. Level of awareness and frequency of use of newspapers & magazines, television habits and attention to advertising television and radio.
"Media-Analyse: Pressemedien - Langfristdaten (Version 2.0)" is available through here.
"Media-Analyse: Radio - Langfristdaten" is available through here.GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
