Consumer Survey (June 1963)
GESIS Data Archive, Cologne. ZA0295 Data file Version 1.0.0, https://doi.org/10.4232/1.0295
Abstract: Omnibus survey from the area of market research.
Topics: Assessment of income development as well as price development;
perceived possibilities of consumers to prevent price increases;
attitude to the social market economy and advertising; shopping habits;
bread consumption; brand knowledge; radio commercials; television
commercials; reading newspapers and magazines; personal opinion
leadership in the area fashion and consumer goods; detailed
determination of photography articles used or usable; social ties;
vacation trips; going to the movies; savings motives; judgement on the
situation of ... more Methodology
Date(s) of Data Collection: 06.1963
Geographic coverage: Berlin (DE-BE), West Berlin
Universe: Age: 16 and older.
Number of Units: 845
Sampling Procedure: Quota sample
Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: Institut fuer Markt- und Verbrauchsforschung,
FU Berlin
Analysis System(s): -
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication year: 1968
DOI: 10.4232/1.0295
Study number: ZA0295
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0295
Version history: ... more Study group: GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
