Consumer Survey (January 1964)
GESIS Data Archive, Cologne. ZA0296 Data file Version 1.0.0, https://doi.org/10.4232/1.0296
Abstract: Omnibus survey from the area of market research and political attitude
of the population of Berlin.
Topics: Income development and price development; shopping habits;
purchase plans; brand knowledge; maintaining bank accounts; saving;
public stocks; product test; vacation trip; radio commercials and
television commercials; media usage; judgement on the situation of
Berlin after change of chancellor in the FRG and change of president in
the USA; attitude to the social market economy and foreign aid; general
satisfaction; social ties; party preference; political extent to which
informed; namin ... more Methodology
Date(s) of Data Collection: 01.1964
Geographic coverage: Berlin (DE-BE), West Berlin
Universe: Age: 16 and older.
Number of Units: 999
Sampling Procedure: Quota sample
Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: Institut fuer Markt- und Verbrauchsforschung,
FU Berlin
Analysis System(s): -
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication year: 1968
DOI: 10.4232/1.0296
Study number: ZA0296
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0296
Version history: ... more Study group: GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
