Consumer Survey (June 1964)
GESIS Data Archive, Cologne. ZA0297 Data file Version 1.0.0, https://doi.org/10.4232/1.0297
Abstract: Omnibus survey from the area of market research and judgement on the
situation in Berlin.
Topics: Price development; income development; attitude to advertising
and the prohibition of cigarette advertising; smoking and cancer (Terry
report); consumption of semi-luxury foods, tobacco and alcohol;
judgement on poster drafts; bread consumption and knowledge about types
of bread; shopping habits; association test for brand names; attitudes
to a product test; conduct in traffic and knowledge about the Road
Traffic Act; opinion leadership in matters of consumption; pioneering
consumer behavior; li ... more Methodology
Date(s) of Data Collection: 06.1964
Geographic coverage: Berlin (DE-BE), West Berlin
Universe: Age: 16 and older.
Number of Units: 1000
Sampling Procedure: Quota sample
Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: Institut fuer Markt- und Verbrauchsforschung,
FU Berlin
Analysis System(s): -
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication year: 1968
DOI: 10.4232/1.0297
Study number: ZA0297
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0297
Version history: ... more Study group: GESIS Community Data |
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