Consumer Survey (June 1965)
GESIS Data Archive, Cologne. ZA0299 Data file Version 1.0.0, https://doi.org/10.4232/1.0299
Abstract: Omnibus survey from the area of market research.
Topics: Assessment of price development and income development;
beverage consumption; familiarity of artificial fiber products; bread
consumption and known types of bread; radio commercials and television
commercials; judgement on advertising effectiveness of traffic
education posters; opinion leadership in consumer matters; pioneering
consumer behavior; knowledge of traffic regulations; number and type of
personal traffic accidents; possession of drivers license and annual
distance driven; possession of electrical appliances; attitude to
stud ... more Methodology
Date(s) of Data Collection: 06.1965
Geographic coverage: Berlin (DE-BE), West Berlin
Universe: Age: 16 and older.
Number of Units: 900
Sampling Procedure: Quota sample
Mode of Data Collection: Oral survey with standardized questionnaire
Data Collector: Institut fuer Markt- und Verbrauchsforschung,
FU Berlin
Analysis System(s): -
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - Institut für Markt- und Verbrauchsforschung, FU Berlin
Publication year: 1968
DOI: 10.4232/1.0299
Study number: ZA0299
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0299
Version history: ... more Study group: GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
