West German Consumers 1962
GESIS Data Archive, Cologne. ZA0335 Data file Version 1.0.0, https://doi.org/10.4232/1.0335
Abstract: Survey from the field of market research.
Topics: Extensive determination of the possession of durable consumer
goods; possession of camera; smoking habits; beverage consumption;
frequency and place of consumption of semi-luxury foods, tobacco and
alcohol; shopping habits; use of cleansers, cleansing agents and
detergents as well as cosmetics, medication and groceries; purchase of
clothes; use of synthetic fiber clothes; mail-order purchases; brand of
car; possession and use of a bicycle; reading magazines; social
contacts; housing situation; possession of garden and garage;
possession of fi ... more Methodology
Date(s) of Data Collection: 10.1962
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: Age: 14-70.
Number of Units: 4330
Sampling Procedure: Besides the multi-stage random sample of a representative population
sample, an additional sample of ´BRAVO´ readers and subscribers to
´DAS SCHOENSTE´ was interviewed.
Mode of Data Collection: Oral interview with standardized questionnaire
Data Collector: DIVO, Frankfurt
Analysis System(s): SPSS, Stata
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - DIVO, Frankfurt
Publication year: 1966
DOI: 10.4232/1.0335
Study number: ZA0335
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0335
Version history: ... more Study group: GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
