Research data

West German Consumers 1963

GESIS Data Archive, Cologne. ZA0336 Data file Version 1.0.0, https://doi.org/10.4232/1.0336
Abstract: Survey from the field of market research. Topics: Extensive determination of possession of durable consumer goods, including possession of a bicycle, car, photography equipment, watch; use of cleansers and detergents, cosmetics, medication, clothes, infant food as well as groceries; consumption of beverages; shopping habits; trips to the hairdresser; reading magazines; smoking habits; social contacts; housing situation; tenant status; possession of a garden; possession of financial capital. Demography: age (classified); sex; marital status; number of children; school education; occupation; ... more

Methodology

Date(s) of Data Collection: 10.1963 - 11.1963
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: Age: 14-70.
Number of Units: 3985
Sampling Procedure: Multi-stage random sample
Mode of Data Collection: Oral interview with standardized questionnaire
Data Collector: DIVO, Frankfurt
Analysis System(s): SPSS, Stata
Number of Variables: -
Notes: A supplementary interview was conducted in those cases in which the respondent was not the head of household.

Bibliographic information

Principal Investigator/ Authoring Entity, Institution: - DIVO, Frankfurt
Publication year: 1966
DOI: 10.4232/1.0336
Study number: ZA0336
Publisher: GESIS Data Archive

Versions

Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0336
Version history: ... more

Reference publications

Publications: ohne Verfasser: Die westdeutschen Zeitschriftenleser als Verbraucher 63/64. o. O.: o. Verl. 1964
Study group:
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