Advertising Students
GESIS Data Archive, Cologne. ZA0414 Data file Version 1.0.0, https://doi.org/10.4232/1.0414
Abstract: Decision-making process for choice of profession and professional image
of future advertising professionals.
Topics: course of professional career; decision-making process in
choice of profession; change of professional situation through
attendance at school of advertising; profession desired; financing of
education; judgement on the education provided by the school of
advertising and the usefulness of the individual subjects for the
profession; professional image; expectations of the profession;
evaluation of relative social prestige of the advertising expert;
membership in the professional ... more Methodology
Date(s) of Data Collection: 05.1965 - 08.1965
Geographic coverage: North Rhine-Westphalia (DE-NW), Cologne | Hamburg (DE-HH)
Universe: Advertising students at evening school in Cologne (75 cases) and
at day school in Hamburg (63 cases).
Number of Units: 138
Sampling Procedure: Census Mode of Data Collection: Written survey in group situation
Data Collector: Institut fuer Mittelstandsforschung, Soziologische Abteilung, Koeln
Analysis System(s): -
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: Schaab, Wolfgang - Institut für Mittelstandsforschung, Soziologische Abteilung, Köln
Publication year: 1965
DOI: 10.4232/1.0414
Study number: ZA0414
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.0414
Version history: ... more Reference publications
Publications: Schaab, Wolfgang:
Berufswahl und berufsspezifische Erwartungen zukünftiger Werbefachleute in Abhängigkeit von sozio-kulturellen Einflüssen.
Köln, Universität, Soziologisches Seminar, Diplomarbeit, 1967.
Study group: GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
