Percentages 4 (Beverage Consumption 1987)
GESIS Data Archive, Cologne. ZA1876 Data file Version 1.0.0, https://doi.org/10.4232/1.1876
Abstract: Attitudes, brand awareness, purchase and consumer habits with alcoholic
and non-alcoholic beverages.
Topics: attitude to selected areas of life and characterization of
personal life style (scale); health-conscious nutrition; frequency of
going to restaurants privatly and on business; attitude to top-class
restaurants; spending habits when eating out; frequency of drinking
espresso and possession of an espresso maker in household; preference
and frequency of consumption and brand knowledge of alcoholic and
non-alcoholic beverages such as mineral water, cola drinks, fruit
juice, multi-vitamin j ... more Methodology
Date(s) of Data Collection: 09.1986 - 05.1987
Geographic coverage: Germany (DE), FRG incl. West Berlin
Universe: The German-speaking population 18 years old and older living in private households
Number of Units: 6016
Sampling Procedure: Multi-stage stratified random sample (ADM mastersample, household
sample) Mode of Data Collection: Oral and written survey with standardized questionnaire
Data Collector: IFAK, Taunusstein;
Analysis System(s): -
Number of Variables: -
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: - SPIEGEL-Verlag Rudolf Augstein, Hamburg
Publication year: 1990
DOI: 10.4232/1.1876
Study number: ZA1876
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.1876
Version history: ... more Reference publications
Publications: SPIEGEL-Verlag Rudolf Augstein (Hrsg.):
Prozente 4: Einstellungen, Markenorientierung, Kauf- und Konsumverhalten.
Hamburg: SPIEGEL-Verlag 1987.
Study group: GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
