Elementary School and Advertising (Home-Room Teachers)
GESIS Data Archive, Cologne. ZA2861 Data file Version 1.0.0, https://doi.org/10.4232/1.2861
Abstract: The advertising orientation of elementary schoolchildren from the
perspective of their teachers. Influences of advertising on the conduct
of children. Advertising as topic in instruction. Topics: assumed
influence of advertising on the consumer habits of elementary school
children; frequency of use of name-brand clothing, name-brand school
things, name-brand toys and name-brand snacks on recess; singing
advertising songs and conversations about marketing campaigns among the
elementary schoolchildren; children´s talking during recess about
advertising or newly developed articles; assumed symbol ... more Methodology
Date(s) of Data Collection: 03.1995 - 07.1995
Geographic coverage: Bavaria (DE-BY) | Brandenburg (DE-BB)
Universe: Teachers
Number of Units: 1533
Sampling Procedure: • Probability: Cluster: Simple random;
Sample of 200 elementary schools in Bavaria and 150 schools in Brandenburg.
Cluster sample of teachers in the grades 1-4 of the selected schools.
Temporal Research Design: Cross-section Analysis Unit: Individual Mode of Data Collection: • Self-administered questionnaire: Paper;
Mail survey
Data Collector: ZUMA, Mannheim
Analysis System(s): -
Number of Variables: 290
Bibliographic information
Principal Investigator/ Authoring Entity, Institution: Feil, Christine - Deutsches Jugendinstitut (DJI), München
Publication year: 1997
DOI: 10.4232/1.2861
Study number: ZA2861
Contributor, Institution, Role: GESIS - Distributor | GESIS - HostingInstitution
Publisher: GESIS Data Archive
Versions
Current Version: 1.0.0, 2010-04-13, https://doi.org/10.4232/1.2861
Version history: ... more Reference publications
Publications: DJI (Hrsg.):
Werbepädagogik in der Grundschule: Eine repräsentative Befragung von Lehrerinnen und Lehrern in Bayern und Brandenburg.
Opladen: Leske + Budrich 1997.
| Beisenherz, Gerhard; Furtner-Kallmünzer, Maria:
Grundschule und Werbung: Eine Befragung von Lehrkräften in Bayern und Brandenburg.
In: DJI-Bulletin, Heft 41, Juli 1997.
Study group: GESIS Community Data |
show all hits of the groupGESIS Community Data contains German and international research data that have been specially prepared for secondary analysis and academic teaching. These are studies that have been donated to GESIS by the scientific community and are processed by us in the spirit of open science. The collection constantly expands and contains data from six decades ... more 
